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The Tasmanian story began over 60,000 years ago. Brand Tasmania acknowledges the ancient history of the Tasmanian Aboriginal people as the First People of lutruwita/Tasmania.

For over 2,000 generations Tasmanian Aboriginal people’s culture and language have been and continue to be based on a deep and continuous connection to family, community, and the land, sea, and waterways.

This site has been produced by Brand Tasmania and is an initiative of the Tasmanian Government © 2026

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